The EZ Offer

Even eager customers can get confused by complex order forms, missing business reply envelopes, elaborate information requests, and worse.

Solution: Multiple ways to place an order help - but more than three options (fax, phone, mail, or e-mail) is probably too much. These days, the ability to take orders around the clock is a big plus.

Technique: Try numbering the steps. ("1. Fill out this invitation below. 2. Put it in the envelope provided. 3. Drop it in your mailbox.") Add this phrase here and there, too: "It's that simple." And if you've got a toll-free number, be sure to put it where the prospect can see it. Make it large. Make it easy to find. And put it on every piece in the envelope.

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com